Lenny & Larry's makes protein fun.

 


The brains behind Lenny & Larry's have been creating health food treats before "eating well" was trendy. They have stayed true to their mission since day 1 -- create and distribute healthy baked goods as well as encourage physical fitness and a nutritious diet. Led by American Gladiator, "Cyclone", Barry Turner and team have found a way to make protein fun.
 

 
 


The only ingredient missing was a modern strategy to engage existing fans and wrangle new ones. Using structure, creativity, and some old fashion recipes, building a cookie community has been nothing but sweet. What can we say, we are what we eat.
 

 
 
 

Other Work