The brains behind Lenny & Larry's have been creating health food treats before "eating well" was trendy. They have stayed true to their mission since day 1 -- create and distribute healthy baked goods as well as encourage physical fitness and a nutritious diet. Led by American Gladiator, "Cyclone", Barry Turner and team have found a way to make protein fun.
The only ingredient missing was a modern strategy to engage existing fans and wrangle new ones. Using structure, creativity, and some old fashion recipes, building a cookie community has been nothing but sweet. What can we say, we are what we eat.
"It's not whether the glass is half empty or half full, it's who's pouring the water." -JB